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Srdjan Normal (Srdjan Jovanovic Weiss, b.1967) is an architect and founder of NAO - Normal Architecture Office. He has exhibited and lectured internationally. His projects have been published in Domus magazine, Blueprint, 2G magazine, 306090, Thresholds, Akcelerator, DaNS, Architecture and research in Harvard Guide to Shopping (Taschen), Cabinet magazine (New York City), Belgrade - The Haag or the Impossibility of Planning (Stroom), Akcelerator magazine (Serbia) and Mutations catalog (Bordeaux). Awarded projects include: BLUR (1998) for the extension of Mies van der Rohe's Barcelona Pavilion, Normal Hotel (1999), Rice Field Origami (2001) housing competition in Northern Japan, Housing for Elderly Socialists (2003) and Belgrade City Gallery (2003). Built projects include: Thread Waxing Space, art gallery (1998), Rubber Bar at the Swiss Institute for Contemporary Art (2003) and Participant Inc. contemporary art (2004) all in New York. Current projects include STADIUM culture, electronic youth and recreation center in Novi Sad (Serbia) and a book: "What was Turbo Architecture" on the effects of war and politics on the city of Belgrade. www.thenao.net

StadiumStadium Culture is a ongoing project to renovate and expand an existing open handball stadium located in Novi Sad to become an electronic youth center and event place. The main challenge in this project is to initiate the force of youth culture in a city that had plenty of state support during both the Serbian&Yugoslav Kingdoms before the WWII and the Socialist era after WWII. The damaging decade of nationalism and crisis in Serbia during the '90s resulted in the total neglect of both official and unofficial institutions for the youth, now yielding dangerous outcomes. From the beginning of the 20th century both Western and Russian building types were modified to create community athletic space for youth and workers of Novi Sad. Later during the reign of the late Tito between WWII until the early 1980s a number of institutions supporting culture were initiated. Compared to the number of youth organizations in Novi Sad at the time of Tito's death in 1980 (48), today's figure (3) demonstrates a devastating score. The few that struggle to remain are the scouts and ecological initiatives. A logical but unfortunate outcome of this situation is the recent shift of young people towards political extremisms. We propose a hybrid program for the Stadium based on the difference between the two central agents for youth activity: sports and electronic media, lingering at loose ends in today's transitional society. Stadium is planed to create an identity that engages some positive elements of the socialist past while defining urban future on some new terms. Stadium needs to materialize the city's situation of being in a complex transition space lingering at the outer edge of the European Union. It is meant to become a dialogic diasporic public space bringing young people together virtually, as well as in person, to participate in the social and political impact of new technologies and in sports, play, and friendly competition. Architecture takes clues from a flow of alliances that a Center for New Media in the city had and has to make in order to pursue this project towards the construction and it combines the innovations of long lost modern architecture with emerging identity politics of the electronic media.

Author: Srdjan Jovanovic Weiss [Normal], NAO design team: Srdjan Jovanovic Weiss, Ivana Sovilj, Emir Hadziahmetovic, Ruzica Jovanovic [urbanism], Katherine Carl [art consulting], Andreja Miric [intern], Jelena Mitrovic [intern], Dejan Mrdja [intern], Joseph R. Roumeliotis [intern], Dubravka Sekulic [intern].

the nao / 147 essex street, new york, ny 10002, tel. +1.646.209.8486 fax. +1.212.505.1648
architecture: www.thenao.net / interdisciplinary: www.schoolofmissingstudies.net


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